消费者的网购行为问卷调查／Consumer 's Online Shopping Behaviour Questionnaire

Q1:您的性别是什么／Whats your gender?

男／Male

女／Female

Q2:您的年龄阶段是什么／ Whats your age category?

18岁以下 / under 18yrs

18－25岁 / 18－25yrs

26－35岁 / 26－35yrs

36－45岁 / 36 － 45yrs

46－55岁 / 46 － 55yrs

50岁以上

Q3:您的学历是什么／Whats your education qualification?

高中或中专以下 / Senior high school and below

大专或同等学历 / Diplomaand equivalent

本科 / Bachelor’sDegree

硕士 / Mater's Degree

博士或博士后 / DoctorateDegree and above

Q4:你居住在哪座城市里/ Whichcity in China do you reside?

选项1

Q5:请选择您常用的购物网站／Which of the following shopping sites do you often visit?

亚马逊 / Amazon

eBay

阿里巴巴 / Alibaba

淘宝网 / Taobao

京东商城 / Jingdong Mall

当当网 / Dangdang

苏宁易购 / Suning Online Market

拍拍网 / Pat network

聚美优品 / Poly beauty products

易迅 / Yi Xun

其他／Others

我从来不网购／ I never do online shopping

Q6:您对您选择的网购网站感到满意时，您会。。／ When you are satisfied about your chosen online shopping site, you will...?

非常满意／Strongly Agree

同意／Agree

不确定／Neutral

不同意／ Disagree

选项1

非常不同意／Strongly Disagree

Q7:（多选）你使用互联网的主要目的是什么／ What is your key purpose of using internet?

Shopping／购物

工作／ Work

学习／ Study

爱好／Hobby

Q8:您每月平均线下零售购物花费多少钱／ How much do you spend on average for offline retail shopping per month?

300RMB元以下/ less than 300RMB

300 - 900元/ 300 - 900RMB

900 -1200元 / 900 - 1200RMB

1200元以上 / Above1200 RMB

Q9:您每个月在网购平均花费多少钱 / Howmuch do you spend on online shopping per month on average?

我从来不网购 / I never do online shopping

300RMB元以下/ less than 300RMB

300 - 900元/ 300 - 900RMB

900 -1200元 / 900 - 1200RMB

1200元以上 / Above 1200 RMB

Q10:您选择网购的原因是什么/ Why do you go online shopping？

品种全／ It provide wider selection

价格低／ It's cheaper

节省时间 / It saves time

送货上门 / Doorway delivery

客户评价有助于改善购物决策 / Customers’ review helps in better decision making

其他 / Others

Q11:您对网购的主要担忧是什么 / What are your main concern about online shopping?

产品质量 / Productquality

在线欺诈 / Online fraud

支付安全性安全 / Payment Safety

真实性 / Authenticity

Others / 其他

Q12:以下哪些因素您对网购的态度影响最大/ Which of the following factors have the biggest influence on your attitude towards online purchasing?

影响特别大／Very high influence

影响大／High influence

影响一般／ordinary influence

选项1

无影响／No influence

Q13:您认为以下哪项是确定您对网购满意度的最关键因素／ Whichof the following do you consider to be the most crucial factor to determine your online shopping satisfaction？

特别大／Significantly high

大／High

Neutral/中立

小／Low

特别小／Significantly low

消费者的网购行为问卷调查 ／Consumer 's Online Shopping Behaviour Questionnaire